Confetti started as Confetti Gifts & Treats, a small shop built from Elena’s original cotton candy business.
The goal was simple: to create something fun and joyful, with thoughtful gifts and sweet treats. Early on, Elena added a few sweatshirts with simple, giftable phrases. Customers loved them and kept coming back for more. Over time, apparel became a bigger part of the shop. When Confetti brought in its first jewelry line, Jessica Matrasko, the vision naturally began to shift. More brands followed, and the shop evolved into something more focused: helping women feel confident and good in what they wear.
Today, Confetti & Cloth is a boutique that’s still rooted in joy,
just in a way that’s designed for you.
Meet Elena,
Before Confetti ever came to life, Elena was already building a name for herself, owning and operating several boutique-style shops in her home country of Russia. With over 20 years of retail experience under her belt, she’s always had a sharp eye for style and an even sharper sense of what women truly want from their wardrobe: to feel confident, beautiful, and seen. After moving to the States, Elena’s love for fashion evolved into something even deeper. She dreamed of creating a space where women could shop not just for clothing, but for pieces that spark joy—styles that feel effortless, flattering, and fun. That dream became Confetti. Now, every item on the racks is hand-picked with heart. Elena’s passion is and always has been about serving women with looks that make them feel good from the inside out.
INTENTIONAL DESIGN
Everything we do starts with why
Made with care
We believe in building better
A team with a goal
Real people making great products